eMarketer - Television networks, film studios, independent content owners, Web portals, social media sites, technology providers, online stores, brand marketers and consumers are all joining the Internet video revolution. They are changing the way digital content is created, distributed, consumed and monetized. The Online Video report analyzes and compares the online video delivery channels that are creating both uncertainty and a sense of opportunity among media professionals. Some players are fearful that the widespread availability of video content on the Internet will threaten the TV and film industries. Others see the potential to increase revenues through a variety of business models, including ad-supported streaming, pay-to-own downloads, subscription services and online rentals as a boon. eMarketer projects that by 2011, 86.6% of the US Internet population will consume online video, up from 62.8% in 2006. In raw numbers, that means the number of viewers will rise from 114 million in 2006 to 183 million in 2011. Key questions the "Online Video" report answers: eMarketer Reports—On-Target and Up-to-Date The Online Video report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
Online video will dominate: forecast
Labels: video
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