The Internet Outsider demonstrates how the web is causing a shift in advertising dollars, according to the Web Strategist.
“US advertising revenue at 4 big online media companies–Google (GOOG), Yahoo (YHOO), AOL (TWX), and MSN (MSFT)–grew by $1.3 billion in Q2, or 42%.
US advertising revenue at 15 big television, newspaper, magazine, radio, and outdoor companies (Time Warner, Viacom, CBS, etc.) shrank by $280 million in Q2, or 3%.”
42% online vs -3% traditional
Read the bottom line on this spreadsheet analysis. Google is growing hand over fist at 96% while NYT has a decrease by 6%.
No comments:
Post a Comment