11 Ways to Boost Your Site’s Effectiveness using MyBlogLog

YPN BLOG - Editor’s Note: When I asked MyBlogLog Community Manager, Robyn Tippins, last week to pen a post on how publishers can use MyBlogLog to drive traffic and keep their users engaged, she was on her way to the BlogHer conference in Chicago. So frantic was her schedule that I had little hope that I would actually see copy anytime soon. I needn’t have worried. Somehow, in between sessions, schmoozing, cocktail parties and late night runs to the 7-11 for more beer, she managed to bang out 11 useful and erudite tips you can use. Without further ado, let’s go straight to ‘em…

1. Make your Profile page deep
Don’t just fill in the basic information. Take time to make your profile page something that really communicates your personality. People are more likely to want to click through to your blog if they feel a connection to you. MyBlogLog is full of bloggers and site owners who want to find great sites. They are interested in networking, learning from you and in really making a friend. Make sure your page lists basic things like your location and your bio, but don’t forget to add your names on all the other social sites. People who share common interests and common online hangouts with a site owner feel as if they already know them. Making friends with your readers starts with a full profile page.

2. Use the search function
Look for people who share your interests. Check out their blog and let them know that you too like to ride horses or restore classic cars. Look for blogs that are similar in topic and find a few that you love. Subscribe to their RSS feeds and comment on their blogs. You’ll quickly realize that those people will usually come and bring the conversation back to your own blog.

3. Use your own picture on your avatar
While there’s something to be said for the safety of anonymity, readers seem to really like to see pictures of the authors they are reading. It also makes the Recent Readers widget show off a real community of real people. There’s nothing more fun that seeing that widget reflect the real look of your readers. It feels more concrete, tangible, than pictures of celebs and photos with your site’s name on it.

4. Stop posting your blankity-blank url
There’s no need to leave your url in any message on MyBlogLog. Your picture links back to your profile and if people are interested in what you have to say they’ll click through. People who send a URL in a message are often seen as “smarmy.” If you are doing this now, it doesn’t mean you are really smarmy, but it does mean you need to stop shouting for attention. You get more notice from people if they think you don’t need their attention, but deserve it. (Editor’s Note: I feel so dirty ’cause I just did that last week. Ouch!)

5. Don’t spam or attempt to game the system
Sure, if you are a reasonably talented programmer, any system can be leveraged illegally. However, people will rat you out with tags like Schmoe, with spam reports and by telling others of your behavior. And, once banned, it is rare that we offer a second chance. Don’t risk having your url and your name banned for pity traffic. Remember, when people visit your site and leave because it’s not a topic they are interested in, you gain absolutely no value. Spam traffic results in a larger load on your servers and no one caring long enough to read your content, much less pay attention to any advertising on your site.

6. Make your avatar attractive, hot even, but not racy
Due to a large outcry from our members, we’ve really cracked down on sexy avatars. Not only do you risk being banned if your image is outside of our image guidelines, you also run the risk of people clicking the red x themselves and banning you from appearing on their widget and on their pages. When people put our widget on their page we deeply appreciate the valuable real estate that has been entrusted to us. We never want to put them in a position that our widget brings unwelcome content to their site, their home. Sexy is OK, but cleavage, bathing suits and images designed to make someone, er, “excited” are out of place on a family-friendly site. Don’t make yourself invisible (i.e., get banned) on business blogs and family blogs just because you want attention.

7. Take advantage of the tags
Tags have been searchable now for a few weeks and by making sure that your keywords are on your page, you increase your chances of ranking highly on MyBlogLog for your chosen search terms. Plus, by taking a gander at the tags that you interest you, and who else has been tagged the same term, you immediately make MyBlogLog smaller and more intimate for you. With one click you can find ‘business bloggers’ and ‘gamers’ and dive into people who’ll likely become instant friends (and readers).

8. Give back
Spend some time in the MyBlogLog Users Group. Share your knowledge and gain instant credibility as a MyBlogLog expert. You’ll gain friends, readers and people will appreciate your generosity.

9. Make sure your RSS feed is valid
At feedvalidator.org, you can check to see if your feed passes the test. If it doesn’t, you may find that it doesn’t update properly on MyBlogLog. Take the time to make sure it validates so the visitors to your profile will see what you are all about, rather than have them think you haven’t blogged in weeks.

10. Apply to be a hot member
I’m tight with the person that picks hot members (grin) and I can put in a good word for you. However, you stand a much better chance at getting picked if you send me an email along with your picture (must be at least 2”x 3”) and what you are doing that is cool. Try to stand out from the crowd. What are you doing that will knock my socks off? Here’s a rare time that a little bragging is a good thing.

11. Watch what’s Hot in Your Communities
This list includes all the sites that you either write or read. If you joined a community or own a community, that site is one of Your Communities. The Hot part refers to the hot stories in all those communities. To really see what is hot in your area of the blogosphere, keep an eye on that box. It’s a great place for story ideas and inspiration for future series, and it is a brilliant way to know what resonates out there.