More than $14 billion has been spent online during the first 32 days (November 1 – December 2) of the November – December 2007 holiday season, said a new comScore report. This marks a 17% gain versus the corresponding days last year. The heaviest online spending day of the season thus far was Cyber Monday (November 26) with $733 million in sales.
According to the report:
Video games, consoles & accessories continues to be the hottest online retail category, rising 145% in November versus the corresponding days last year, while furniture, appliances & equipment (up 45%) and sport & fitness (up 30%) are also performing well. Three of the most popular holiday season categories, toys, consumer electronics, and books & magazines, are each growing at 17%, coinciding with total online retail spending growth.
Fastest Growing Retail E-Commerce Categories by Dollar Sales
November 1-30 vs. Corresponding Days in 2006
Total U.S. – Home/Work/University Locations
Percent Change in Category Spending ($)
Video Games, Consoles & Accessories
145%
Furniture, Appliances & Equipment
45%
Sport & Fitness
30%
Toys
17%
Consumer Electronics
17%
Books & Magazines
17%
Apparel & Accessories
16%
Computer Hardware
15%
Music, Movies & Videos
14%
Home & Garden
14%
Source: comScore, Inc.
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