Search terms for Q1 2007

clickz - Here are the top searches on Google Zeitgeist; Yahoo Search; AOL Hot Searches; Ask.com; and Lycos Top 50.

Google Zeitgeist, Week Ending March 31, 2007
1	blades of glory
2	ron jeremy
3	hayden panettiere
4	transformers
5	gwen stefani
6	cesar chavez
7	xbox 360 elite
8	happy feet
9	discovery channel
10	allegra versace
Source: Google, 2007

Top 20 Overall Yahoo Searches, April 10, 2007
Leaders				Movers
Rank	Subject (Days on Chart)	Move	Score	Rank	Subject	1-Day Move (%)
1	The Masters (5)	-276	239	1	Zach Johnson	Breakout!
2	Easter (10)	-18	238	2	Shirley Temple	1353
3	UFC (2)	+93	188	3	Matt Serra	1344
4	WWE (269)	-28	164	4	Calvin Lockhart	774
5	Beyonce Knowles (231)	-13	148	5	Elizabeth Hurley	545
6	Limewire (83)	+4	143	6	60 Minutes	503
7	RuneScape (269)	-7	134	7	Sara Foster	416
8	Internal Revenue Service (66)	-5	111	8	The Amazing Race	333
9	Avril Lavigne (30)	-15	101	9	Bootz	317
10	Clubpenguin.com (104)	-21	101	10	Extreme Makeover: Home Edition	314
11	Britney Spears (243)	-14	99	11	Microsoft Vista	305
12	Naruto (88)	-2	94	12	New Jersey Devils	302
13	Hilary Duff (232)	-11	94	13	Pope Benedict XVI	293
14	Hi-5 (83)	+0	94	14	Leelee Sobieski	273
15	Lindsay Lohan (241)	-12	87	15	New York Islanders	270
16	Akon (136)	-12	81	16	UFC 69	262
17	NBA (126)	+4	80	17	Mark St. John	256
18	Paris Hilton (269)	-13	78	18	Diego Sanchez	256
19	MLB (6)	-8	71	19	Quentin Tarantino	249
20	Ghost Rider (40)	+2	70	20	Planet Earth	245
Source: Yahoo, 2007

AOL Top 20 Hot Searches, March 29, 2007
Rank	Search Term
1	Sanjaya
2	Christina Ricci
3	Wild Hogs
4	Kelly LeBrock
5	Scalene triangle
6	Barba
7	Kellie Pickler
8	Ann Coulter
9	Movie showtimes
10	Dr. Seuss
11	Tornado
12	Larry Birkhead
13	Grey's Anatomy
14	John Cena
15	Rosie O'Donnell
16	Barbie
17	Hilary Duff
18	America's Next Top Model
19	Fall Out Boy
20	Coins
Source: AOL, 2007

Ask.com Top Searches, Week Ending March 23, 2007 Rank Search Term 1 MySpace 2 Definition 3 Local Weather 4 Cars 5 Anime 6 Conversion chart 7 Jokes 8 Recipes 9 Music Lyrics 10 Games Source: Ask.com, 2007

Ask.com Top Advancing Searches, Week Ending March 23, 2007 Rank Search Term 1 March Madness 2 Phil Spector 3 Dick Cheney 4 Regis Philbin 5 Miss USA 6 John Backus 7 Keanu Reeves 8 Vanessa Williams 9 Heather Mills 10 Luther Ingram Source: Ask.com, 2007

Lycos Top 50 Searches, Week Ending March 31, 2007
Rank	Search Term	Last Week	Weeks	Rank	Search Term	Last Week	Weeks
1	Poker	2	377	26	Limewire	22	42
2	MySpace	2	377	27	Diets	24	3
3	Spyware	4	377	28	Shakira	34	2
4	Paris Hilton	3	377	29	Baseball	26	6
5	Pokemon	5	11	30	Soccer	35	2
6	Britney Spears	9	386	31	Webkinz	new	1
7	Disney	6	15	32	Jennifer Lopez	27	10
8	Golf	11	40	33	Hilary Duff	38	2
9	Runescape	7	32	34	Cookie recipes	re-entry	1
10	Naruto	10	111	35	Wikipedia	36	195
11	Dragonball	13	376	36	Inuyasha	47	36
12	WWE	12	15	37	Akon	new	1
13	Antonella Barba	8	4	38	Avril Lavigne	48	2
14	YouTube	14	16	39	Carmen Electra	29	109
15	Clay Aiken	15	196	40	American Idol	43	6
16	Anna Nicole Smith	21	8	41	XBox	50	6
17	Easter	23	3	42	Angelina Jolie	30	65
18	Pamela Anderson	16	386	43	Lindsay Lohan	33	62
19	NFL	16	194	44	Salma Hayek	re-entry	1
20	Trish Stratus	25	42	45	Barbie	37	9
21	The Sims	re-entry	1	46	Univision	re-entry	1
22	Apple	19	195	47	Neopets	re-entry	35
23	Christmas	20	26	48	Beyonce	re-entry	1
24	NBA	18	385	49	Brooke Burke	re-entry	1
25	Fashion	28	9	50	Stacey Keibler	31	2
Source: Lycos Inc., 2007

Advertising placements by industry and top sponsored links, March 2006

clickz - The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, February and March 2007
Industry	Total Impressions, March 2007 (M)	Total Impressions, February 2007 (M)	Change From Previous Month (%)
Automotive	7,177.3	6,264.0	14.58
Business-to-business	5,807.8	5,706.3	1.78
Consumer goods	8,539.1	10,196.5	-16.25
Entertainment	6,951.4	4,785.8	45.25
Financial services	90,569.0	71,293.7	27.04
Hardware and electronics	4,338.8	4,043.8	7.29
Health	5,658.1	5,668.0	-0.17
Public services	19,682.8	24,049.4	-18.16
Retail goods and services	42,858.5	42,087.1	1.83
Software	5,662.1	8,886.9	-36.29
Telecommunications	29,600.9	21,252.4	39.28
Travel	9,685.2	8,086.5	19.77
Web media	82,688.8	66,280.6	24.76
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, March 2007 (M)
Industry	Flash, Generic (M)	Rich Media (M)	Sponsored Link (M)	Standard Image (M)	Standard Image/Text Link (M)
Automotive	4,053.7	438.7	545.5	1,206.4	933.0
Business to business	985.1	195.3	3,241.1	1,128.9	257.5
Consumer goods	3,832.7	456.2	1,961.9	1,811.0	477.3
Entertainment	2,671.8	284.7	1,574.1	2,188.9	231.8
Financial services	22,293.5	178.1	2,987.4	15,166.4	49,943.6
Hardware and electronics	2,103.8	83.4	420.0	1,028.3	703.3
Health	2,368.1	140.2	1,545.5	1,492.0	112.4
Public services	2,826.6	35.2	1,584.0	2,935.2	12,301.8
Retail goods and services	8,707.4	278.9	15,223.8	10,158.9	8,489.4
Software	1,284.1	277.5	1,400.9	2,310.7	388.9
Telecommunications	14,582.7	1,299.6	1,171.0	5,113.5	7,434.1
Travel	2,844.5	152.4	2,622.0	3,102.4	963.9
Web media	11,174.3	69.9	25,523.1	9,500.5	36,421.0
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, March 2007
Company	Sponsored Link Impressions, March 2007 (M)	Sponsored Link Impressions, February 2007 (M)	Change From Previous Month (%)
eBay	3,476.6	4,722,4	-26.38
QuinStreet	2,584.1	2,844.5	-9.16
Time Warner Inc.	2,456.6	203.9	1,104.82
Spark Networks plc.	2,198.7	652.6	236.91
Lulu Inc.	1,700.2	4.7	36,006.14
Helium Inc.	1,536.0	1,160.0	32.42
True	1,260.3	797.9	57.95
Soulmate Calculator	886.1	618.8	43.19
The Ladders	820.8	35.2	2,229.26
Google	795.7	979.5	-18.77
Experian	713.5	780.9	-8.63
MicroNutra Health	621.8	75.5	723.64
MyVideoDaily	587.7	275.8	113.04
Viacom Inc.	587.0	63.8	819.50
blogslistings.com	538.3	492.9	9.23
SinglesNet.com	537.1	596.7	-9.98
Yahoo	494.8	369.6	33.88
Vonage Holdings Corp.	484.0	354.1	36.68
InterActiveCorp.	439.8	415.1	5.96
Amazon.com	422.9	472.0	-10.40
Smarter.com	388.8	265.7	46.35
Indie911	386.6	67.5	472.39
RealNetworks Inc.	371.0	117.4	216.08
BizRate	327.0	306.3	6.76
Travelport Corporate Solutions Inc.	326.8	282.8	15.55
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, March 2007
Company	Search Term 1	Search Term 2	Search Term 3
eBay	ebay	apartments	myspace
QuinStreet	small+kitchen +design	crime+scene +investigation +colleges	college+ search
Time Warner Inc.	mapquest	apartments	anna+nicole +smith
Spark Networks plc.	blackpeoplemeet	singlesnet.com	chat+rooms
Lulu Inc.	l+need+examples +of++thesis +statements+on +racism	rife+frequency +list+	signing+up+ to+sell+this+ ebook+for+the+ 50%+commission+
Helium Inc.	blog	blogs	contests
True	free+chatrooms	chat+rooms	chat
Soulmate Calculator	poems	horoscopes	poetry
The Ladders	jobs	job+search	sample+resume
Google	email	www.microsoft .com/ie	internet+explorer
Experian	bail+enforcement	dukes+of +hazzard +die+cast+cars	magnavox+37 +lcd+tv+review
MicroNutra Health	diabetic+pastries	diabetic+food +online	gout
MyVideoDaily	paris+hilton	pretty+ricky	music/videos
Viacom Inc.	free+music +downloads	richard+jeni	music+downloads
blogslistings.com	what+is+a+blog	www.bobby fitzsimmons. blogspot.com	www.blogspot.com
Singlesnet.com	singlesnet.com	free+online +dating+sites	chat
Yahoo	apartments	betty+boop	used+motorcycle +parts
Vonage Holdings Corp.	yahoo	verizon	yahooo
InterActiveCorp	expedia	priceline	travel
Amazon.com	sex+and+the+city	lawrence+ herzog	pirate+sash
Smarter.com	free+music +downloads	free+cell+ phone+ wallpapers	seaquest:dsv
Indie911	facebook	christian+ record+labels/ recording +contracts	bryan+singer +agent
RealNetworks Inc.	free+music +downloads	games	free+music
BizRate	cut+coin +necklaces	nintendo+wii	west+highland +terrier
Travelport Corporate Solutions Inc.	travelation.com	american+ airlines	orbitz
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, February 2007

Search engine performance March 2007

U.S. Online Searches by Engine, February 2007 and March 2007 (%)
	Feb 2007	Mar 2007	% +/-
Google	48.1	48.3	0.2
Yahoo	28.1	27.5	-0.6
Microsoft	10.5	10.9	0.4
Ask	5	5.2	0.2
Time Warner	4.9	5	0.1
Source: comScore Networks, 2007

Study concludes that many top news sites don't do RSS well

E&P - NEW YORK A new study from the International Center for Media and Public Agenda, looking at 19 top news sites, released today concludes that RSS feeds work very poorly for anyone who uses news for more than infotainment.

Cited as among the best users of RSS: The Los Angeles Times, ABC News, Christian Science Monitor, BBC World Service and Fox News.

Among the worst: Al Jazeera, The Guardian and The New York Times.

Rather than RSS, the study found, casual news consumers users should
just stick with Google's Top Stories.

"The problem," the study concludes, "is that many news outlets don't want to share all the news that's on their site—especially stories that are not staff-written or produced. One reason may be that such stories, such as those by AP or Reuters, don't carry the 'brand' of the news organization. But without those stories, many RSS feeds are not truly delivering news 24/7 and, in addition, lack the breadth of news their home sites deliver.

"As a result, RSS users have no idea what they're missing. The study
illuminated how difficult it was to get even all of the staff-generated
stories from "today" via RSS feeds. And without going back to the home
site and checking, a user doesn't know exactly what is NOT being sent
via the RSS feeds. What's more, the study uncovered, just because two
separate news outlets both have feeds labeled "International" hardly
means that they have decided to send the same type or quantity of news
through their feeds."

Full study here.

Top 10 search terms in 10 categories, March 2007

clickz - Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending March 31, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	5.03	honda	2.23
paypal.com	1.74	toyota	2.07
mapquest	0.78	nissan	1.68
people search	0.76	ford	1.58
www.paypal.com	0.72	dodge	1.01
pay pal	0.50	chevrolet	0.85
experian	0.48	bmw	0.84
mapquest.com	0.45	mazda	0.83
ebay	0.36	kawasaki	0.80
people finder	0.32	suzuki	0.78
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
netflix	1.19	work from home	0.60
imdb	1.18	work at home	0.48
300	0.83	zappos	0.45
comcast.net	0.35	adwords	0.34
blockbuster	0.70	unclaimed money	0.31
fandango	0.47	seaquest:dsv	0.30
netflix.com	0.34	famous quotes	0.25
blockbuster.com	0.25	best affiliate programs	0.25
harry potter	0.24	top five affliate programs	0.24
dead silence	0.23	smc	0.24
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	1.94	lexapro	0.79
starbucks	1.12	viagra	0.59
mcdonalds	0.97	phentermine	0.55
menu foods	0.96	chantix	0.54
menufoods.com	0.90	zoloft	0.45
pet food recall	0.78	cymbalta	0.44
candystand	0.75	depression	0.32
www.menufoods.com	0.65	herpes	0.32
subway	0.63	levaquin	0.29
dominos pizza	0.61	xenical	0.24
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
myspace	0.94	cnn	1.90
antonella barba	0.78	pet food recall	1.38
xanga	0.63	dog food recall	1.04
perez hilton	0.59	cnn.com	0.91
yahoo 360	0.38	msnbc	0.74
yahoo360	0.33	fox news	0.70
myspace.com	0.32	news	0.52
antonella barba pictures	0.28	anna nicole smith	0.51
360	0.25	bbc	0.47
area codes	0.20	www.cnn.com	0.38
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.22	hotels.com	0.58
coupons	0.12	hotels	0.38
froogle	0.099	holiday inn	0.29
mycokerewards.com	0.097	disney world	0.27
free stuff	0.093	disneyland	0.23
free stuff	0.08	las vegas	0.21
shopzilla	0.058	comfort inn	0.16
consumer report	0.052	motel 6	0.16
myspace	0.041	six flags	0.14
prom dresses	0.041	days inn	0.14
View: Top 10 Search Terms by Category, Four Weeks Ending February 24, 2007

Google expands personalization with iGoogle

Reuters - Google Inc. is stepping up efforts to allow its users to personalize how they search the Web, moving beyond the one-size-fits-all approach to search it already offers.

Officials told reporters at Google's Silicon Valley headquarters on Monday of moves to allow users to share their own writings, photos, lists and other creative efforts, as well as to give consumers personalized views of the Web through use of their geographical location and search history.

The world's top provider of Web search services is bringing together the more idiosyncratic approach to finding information on the Internet under the umbrella term "iGoogle," the new name for its enhanced personalized home page services.

"We want to personalize the traditional notion of search," Sep Kamvar, lead engineer for the personalization push, told reporters. "I am an eclectic person. But everyone is. We can't go about designing products for the average person."

Reinventing the classic Google.com home page -- with its simple, uncluttered design -- the company is introducing features that range from colorful new Web page designs to helping users publish their own creative content.

Google is borrowing or reinventing ideas that have already become popular features on many social network sites such as MySpace, Facebook, Flickr, Bebo and Photobucket, where users are encouraged to share their own creative work with friends.

To help users create personalized features on iGoogle, the company introduced "Gadget Maker," which allows any user who knows how to upload a photo and fill out a simple Web form to publish their content without knowing computer coding.

Google introduced seven templates for creating personalized "gadgets" -- publishing features -- that include tools for publishing photos, sending virtual greeting cards or creating personal profiles or lists of favorite songs or films.

"I look at personalized search and I think it is one of the biggest advances we have had in the last couple of years," Marissa Mayer, Google's vice president in charge of search and user experience, told a news briefing.

Google's personalized home page, introduced two years ago, offers users the ability to choose from thousands of regularly updating Web features on one page. Tens of millions of users have signed up so far for the personalized approach to search and they are some of Google's most active users, Mayer said.

KNOW THYSELF

Last week, Google introduced the ability for users to refer back to their personal Web search history over the past several years. The history feature is optional and only for users who give permission to Google to store their Web surfing activity.

Google officials were asked whether users might be shocked to see how much information Google stores on searches.

"Web history tells the user what we (Google) know about you," Mayer replied. "You actually have full insight into what we know," she said, adding that users can delete any personal information they do not want to be recorded from searches.

Google is moving cautiously to avoid the mistakes of a decade ago, when the first wave of Web portals used personalization features on their sites to help marketers target ads rather than giving the user greater control.

"At some point we will turn our attention to advertising," Mayer said, but stressed that iGoogle will remain non-commercial for the foreseeable future.

Google is also introducing a geographic aspect to search results based on the location that users select as their home location on Google Maps.

Users who accept this option will see Google search results that are tailored to their location, so a search for "pizza" will return links to nearby pizza restaurants, not just the most heavily visited pizza sites across the Web.

The company is also expanding the number of countries and languages in which it will offer personalized search services.

This week, iGoogle personalized Web search will be available in 40 countries and 26 languages, up from 22 nations and 15 languages where personalization is now offered, said Jessica Ewing, the product manager for iGoogle.

Canadian online advertising tops $1 billion

Online Ad Revenue Surges Forward As Variety Of Factors Combine for Growth

TORONTO, April 30, 2007 - The Interactive Advertising Bureau of Canada (IAB) today announced that 2006 Canadian Online Advertising Revenues surged to an unprecedented $1.01 billion dollars for the year. The 2006 actuals represent a 26% increase over the $801 million originally estimated by the IAB for 2006; and an 80% increase over the 2005 actuals of $562 million.

Of the $1.01 billion, approximately $208 million or 21% of ad dollars were allocated to the French Canadian Online market, representing growth of 68% over the 2005 actuals of $124 million.

2006 Canadian Online Ad Revenue by Advertising Vehicle, was as follows:

• Display advertising (including banner CPM and direct response advertising, plus contests, sponsorship and microsites) - 36%;
• Search advertising - 35%;
• Classifieds/Directories - 27%; and,
• Email - 2%

In actual millions of dollars, 2006 vs. 2005 Canadian Online Ad Revenue by Advertising Vehicle, was as follows:

	2006	2005	Change
Display	$364M	$230M	58%
Search	$353M	$197M	79%
Classifieds	$273M	$124M	120%
Email	$20M	$11M	82%

2006 Canadian Online Ad Revenue by Advertiser Category was also tabulated, and was as follows:

• Automotive - 16%;
• Consumer Packaged Goods - 14%;
• Entertainment (Music, Film, TV) - 9%;
• Financial - 16%;
• Leisure (Travel, Hotel, Hospitality) - 14%;
• Retail - 16%; and,
• Other - 15%

What accounts for the 80% jump in 2006 vs. 2005 revenue figures? IAB Canada and Ernst & Young LLP (who tabulated results from the double-blind survey), cite a number of critical factors leading to the increase, including:

1. Substantial Revenue Growth Across All Publishers:

• Small and Medium publishers (who typically net between $500k to $5M/yr.) showed an average revenue growth of 85% vs. 2005;
• Large publishers (who typically net between $5M to $30M/yr.) showed an average revenue growth of 155% vs. 2005; and,
• Very Large publishers (who typically net between $30M to $100M/yr.) showed an average revenue growth of 62% vs. 2005.

2. Revenue Growth Within Online Ad Networks:

• 2006 saw substantial growth in revenue for both US and Canadian networks selling "Canadian eyeballs" aggregated across U.S. and Canadian sites.

3. More Integration, New Advertisers, New Advertising Choices and New Ad Formats:

• More integrated campaigns; more new, blue-chip advertisers entering the market for the first time; more advertising choices for Search; uptake of rich media; and, the addition of video pre-roll advertising to the selection of Online advertising tools, all helped drive the industry forward.

"Add to all of this, results from the 7 CMOST (cross-media optimization) research studies that the IAB has undertaken over the past 4 years, plus the fact that in the past two years alone, over 1,000 senior-level advertiser, agency and publisher representatives have taken the IAB's Intensive One-Day Course in Interactive Marketing and Online Advertising -- and you get a sort of 'perfect storm' that was able to move the Canadian Online advertising dial forward to such an extent," says Paula Gignac, President of IAB Canada.

And there's still more growth to come. IAB Canada's projected total for 2007 Online advertising in Canada, is estimated to be $1.337 billion -- a full 32% more than the 2006 actual of $1.01 billion. "It's interesting," says Gignac. "While it took us 13 years from when the first banner was served on the Internet, until now, to reach the billion dollar mark in Canada, it may only take us another two to three years to reach the second billion. Fascinating times indeed."

About the IAB Canada 2006-07 Canadian Internet Advertising Revenue Report:

The 2006 actual revenues and the 2007 estimated revenues were reached after a comprehensive survey of all major Online publishers in Canada. Revenue data was compiled and analyzed by Ernst & Young LLP.

For more information about the IAB Canada 2006-07 Canadian Internet Advertising Revenue Report visit iabcanada.com.