Sponsored Clicks Increasingly Important

Sponsored Clicks Increasingly Important（這裡）
by Jack Loechner, Friday, May 5, 2006 7:45 AM EST
Sponsored Clicks Increasingly Important

According to just released comScore qSearch data, and analysis and commentary by comScore, Peter Daboll, President and CEO of comScore Media Metrix, said "With the number of sponsored clicks representing a significant driver of search engine revenue... approximately 11.4 percent of Yahoo! and 11.8 percent of Google's searches resulted in a click on a sponsored ad. These click-through levels are substantially higher than those seen with traditional banner ads..."

According to the report:

• The total number of searches conducted on Google rose 36 percent to 2.7 billion in March 2006, versus year ago
• Searches conducted on Yahoo! Search totaled 1.6 billion, an increase of 8 percent over the prior year
• In March 2006, 1.4 billion searches conducted on Google included a sponsored ad, (up 50 percent versus year ago)
• 942 million searches conducted on Yahoo! Search included a paid ad (up 30% versus the prior year)

今年網上廣告市場增長料達28.7%（這裡）

MERRILL LYNCH RAISED ITS FORECAST for this year's online ad market to 28.7 percent growth--up from its previous estimate of 27.5 percent growth, based on a stronger-than-expected first-quarter showing by Google. In a report issued Monday, Merrill Lynch predicted that search advertising alone would grow 32.7 percent, up from the prior forecast of 31.6 percent. Merrill Lynch now estimates that the U.S. online ad spend will total around $16.15 billion this year, or 5.5 percent of total ad spending.