Media Week - For the first time, The New York Times will begin posting user-generated videos on its Web site.

NYTimes.com has begun inviting soon-to-be-married couples to submit three-minute videos to the site which explain how the couple met one another. Couples that are selected to have their wedding announcement photos featured in the New York Times will also be eligible to have their videos run on the site.

“How We Met will allow our readers to share one of the most meaningful moments of their lives with other readers,” said Vivian Schiller, senior vp and general manager, NYTimes.com. “New York Times readers are a pretty creative lot, and we can’t wait to see the varied ways they’ll choose to tell their stories in video.”