Top Canadian Web Rankings January 2008

Google Sites Rank as Top Visited Property for the First Time in Canada

Tax, Career, Real Estate, and Travel Sites Experience Gains in the New Year


TORONTO, CANADA, February 25, 2008 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its January 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its comScore Media Metrix service. The month saw increases to tax, career, real estate, travel, and health-related sites as Canadians reevaluated the past year and planned for 2008. Google Sites vaulted into the top position as the most visited Web property in Canada for the first time.


"Several job sites such as Monster, Workopolis, and JobBank achieved significant gains in January as many Canadians resolved to improve their careers in 2008," said Brent Bernie, president of comScore Media Metrix, comScore Canada. "January is also an active time of year for visiting government entities both on the provincial and federal level, which provides Canadians with the necessary information and tools for preparing for a busy RRSP and tax season. Finally, the extreme cold weather and record breaking snow levels in Canada have driven us to travel entities on the Web in hopes of finding warmer destinations."

Top Gaining Site Categories for January 2008


Top 10 Gaining Site Categories by Number of Canadian Unique Visitors
January 2008 vs. December 2007
Total Canada – Home and Work Locations*
Source: comScore Media Metrix




Total Unique Visitors (000)


Dec-2007

Jan-2008

% Change


Total Internet : Total Audience

23,784

23,802

0


Taxes

1,805

2,591

44


Retail - Health Care

1,511

2,032

34


Hotels/Resorts

4,302

5,658

32


Career Services and Development

7,762

9,761

26


Real Estate

5,816

7,107

22


Online Travel Agents

5,639

6,885

22


Business to Business

5,058

6,009

19


Health - Information

8,028

9,530

19


Training and Education

673

793

18


Family

8,041

9,438

17


* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for January 2008

Top 10 Gaining Properties by Number of Canadian Unique Visitors*
January 2008 vs. December 2007
Total Canada – Home and Work Locations**
Source: comScore Media Metrix




Property

Total Unique Visitors (000)


Dec-2007

Jan-2008

% Change


Total Internet : Total Audience

23,784

23,802

0


Softvoyage.com

1,747

2,665

53


Workopolis.com

2,808

4,184

49


Monster Worldwide

2,825

3,994

41


JobBank.gc.ca

1,413

1,983

40


Canada Revenue Agency

1,691

2,339

38


MacRAE’S Owen Media Network

1,486

2,051

38


MLS.ca

2,158

2,861

33


Gov.on.ca

1,887

2,477

31


Expedia Inc

3,770

4,890

30


ServiceCanada.gc.ca

2,145

2,762

29


*Ranking based on the top 100 Canadian properties in January 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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