comScore release - comScore released its October rankings of the largest and fastest-growing Internet properties in Canada based on data from the comScore World Metrix audience measurement service. Microsoft Sites ranked as the most-visited property, while the beginning of hockey season made NHL Network the top-gaining property for the month.
“Hockey season is always a popular time of year here in Canada, and we’re seeing that reflected in the surge of activity to NHL Network in October,” said Brent Bernie, president of comScore Media Metrix, comScore Canada.
Top 10 Properties for October
Microsoft Sites captured the top position in Canada with 22.2 million visitors, followed closely by Google Sites with 22 million visitors. Yahoo! Sites, with 16.8 million visitors, ranked third for the month. Social networking site Facebook.com continued to grow, gaining 4% to reach 14.4 million of the 23.7 million Canadians online.
“Facebook has really surged in popularity among Canadians during the past year,” continued Mr. Bernie. “The site has grown from about 1 million visitors last October to 14 million visitors this year, positioning it as the top social networking site and fourth largest property overall in Canada.”
The largest increases in the top 10 were experienced by Wikipedia and Amazon Sites, both gaining 10% from the previous month.
| Top 10 Properties by Canadian Unique Visitors* | |||
| October 2007 vs. September 2007 | |||
| Total Canada – Home and Work Locations** | |||
| Source: comScore World Metrix | |||
| Property | Total Unique Visitors (000) | ||
| Sep-07 | Oct-07 | % Change | |
| Total Internet : Total Audience | 23,590 | 23,678 | 0 |
| Microsoft Sites | 22,094 | 22,247 | 1 |
| Google Sites | 21,878 | 22,040 | 1 |
| Yahoo! Sites | 16,321 | 16,768 | 3 |
| FACEBOOK.COM | 13,841 | 14,428 | 4 |
| eBay | 13,318 | 13,876 | 4 |
| Time Warner Network | 12,149 | 12,259 | 1 |
| Wikipedia Sites | 10,796 | 11,846 | 10 |
| Yellow Pages Group | 9,185 | 9,998 | 9 |
| Amazon Sites | 8,857 | 9,719 | 10 |
| Canoe Network | 7,743 | 8,273 | 7 |
| *Ranking based on the top 100 Canadian properties in October 2007. | |||
| ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. | |||
Top-Gaining Properties for October
With excitement surrounding the start of the season, the NHL Network experienced a flood of traffic, growing 44% to nearly 4 million Internet visitors, making it the top-gaining property in October.
Propelled by growth at video site Crackle.com, Sony Online jumped 27% to 2.6 million visitors. Video-sharing site Dailymotion also saw gains, growing 14% to nearly 2 million visitors.
Glam Media, which has experienced strong growth throughout the year in both Canada and the U.S., continued its upward trend with a 19% increase to 3.3 million visitors.
| Top 10 Gaining Properties by Canadian Unique Visitors* | |||
| October 2007 vs. September 2007 | |||
| Total Canada – Home and Work Locations** | |||
| Source: comScore World Metrix | |||
| Property | Total Unique Visitors (000) | ||
| Sep-07 | Oct-07 | % Change | |
| Total Internet : Total Audience | 23,590 | 23,678 | 0 |
| The NHL Network | 2,731 | 3,931 | 44 |
| Sony Online | 2,066 | 2,626 | 27 |
| Demand Media | 2,338 | 2,876 | 23 |
| Glam Media | 2,813 | 3,336 | 19 |
| General Motors | 1,670 | 1,979 | 19 |
| Disney Online | 1,984 | 2,337 | 18 |
| Branchez-Vous! Sites | 2,061 | 2,405 | 17 |
| WordPress | 3,298 | 3,809 | 16 |
| Answers.com Sites | 2,727 | 3,144 | 15 |
| Dailymotion | 1,744 | 1,989 | 14 |
| *Ranking based on the top 100 Canadian properties in October 2007. | |||
| ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. | |||
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