CBCNews Partners with Technorati Bloggers

CBCNews.ca reports it is the world’s first broadcaster website to partner with leading blog and social media search engine Technorati.com.

Technorati currently tracks over 86 million blogs. In a new level of interactivity, CBCNews.ca stories now include direct links to blogs around Canada and the globe that are discussing the news. It is designed, the CBC says, to give Canadians more ways to access comprehensive news coverage of local, national and international stories.

As part of its continuous commitment to enhancing the web experience for users, the new service can be found at http://cbcnews.ca/blogwatch

The announcement comes on the heels of CBC's interactive experiment, carried out through one of Canada’s most popular social networking websites, called The Great Canadian Wishlist, where Canadians are encouraged to share their wish for the nation. CBC News also has its own “wishlist” web page at www.cbc.ca/wish, where visitors can follow the discussions through the CBC blog.

CBCNews.ca also reports launching several new features recently, including: an embedded media player highlighting CBC News audio and video; a much greater emphasis on interactive features; compilations of the most popular news stories, from the most viewed to the most blogged; wider pages allowing for more content; prominent placement showcasing original online feature stories (in-depths, columns and photo galleries) and additional on-air highlights and podcasts.