There are signs that Canada’s slow-to-develop retail e-commerce market is finally gaining momentum. Not only are more Canadians buying online, in a wider array of categories, a number of large retail chains and smaller, specialized retailers have launched online stores in Canada over the past year.
Attention: Online Marketers, Advertising Agencies, Retailers and Software, Hardware and Internet Providers.
The Canada B2C E-Commerce report analyzes the forces that are — finally — opening up the Canadian online retail market.
Statistics Canada found that 57% of Internet users like to window shop online, while a quarter less are willing to buy online. But Canadians are relatively comfortable buying services such as event tickets and travel reservations online, and comScore reported that experienced online shoppers up North are now venturing into expensive product categories.
In fact, Canadians are poised to double their online spending for retail goods from $8 billion this year to $16 billion by 2009.
Key questions the “Canada B2C E-Commerce” report answers:
- What is the current state of Canada’s retail e-commerce market?
- How large is the market currently?
- What is the potential size of the market?
- What critical factors are driving Canadian e-commerce?
- What factors are still holding development back?
- And many others…
eMarketer Reports—On-Target and Up-to-Date
The Canada B2C E-Commerce report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision — right when you need to.
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