網站收益救電視台

wow! CNN.com的收入，已經超過電視收入！CNN看到未來電子媒體的市場在互聯網上，美國看電視的人數正在日漸萎縮，各大電視巨人現在搶的，是互聯網用家市場。（電視猶如此，報紙可想而知）

根據New York Observer比較多家傳統電視大老的電視及網站收視率，發現電視上CNN輸給對手FOX，但網上，則CNN稱王。

Quietly, on the Internet, the terms of the cable-news ratings battle have been reversed: Web audiences flock to CNN.com and MSNBC.com, while FoxNews.com trails badly.

Even more quietly, that Web traffic is rescuing the finances of the trailing networks—supplying tens of millions of dollars a month.

For all its struggles in the TV ratings, CNN is still reporting revenue growth. That’s due to money from online advertising, according to CNN.com senior vice president and general manager David Payne.

At MSNBC, the MSNBC.com Web site sometimes earns more in monthly ad revenue than the cable channel does, said Kyoo Kim, the site’s vice president of sales.

On Feb. 3, BusinessWeek reported that MSNBC and CNN have been beating Fox on the Web in Nielsen online ratings.
On Feb. 6, CNN supplied The Observer with its own internal traffic-tracking numbers: According to the site’s data, CNN.com had 1,313,592,095 page views in January 2006.

Those numbers translate into money. <—最緊要啦！

CNN.com charges between $9 and $30 for 1,000 page views of a display ad. (For comparison’s sake, a 30-second spot during Anderson Cooper 360 costs around $10,000, according to one television buyer. That means an advertiser would pay around $16 to reach 1,000 viewers.)

Assuming the cheapest rate, $9, and assuming a single ad per page, the site would make $12 million per month, at the very minimum.

And that doesn’t include the priciest part of Web advertising: video ads. Last month, users watched 26,862,029 clips on CNN.com, according to the network. At prices between $35 and $45 per thousand views, the 10-second ad spots attached to each clip would have brought in an additional million dollars, at least, for the network.

All of this makes up a growing share of the networks’ total yearly revenue. In 2005, CNN grossed $794 million in revenue. Fox made $574 million; MSNBC made $258 million.